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How Social Media Marketing Drives New Leads

Social media is here to stay. For marketing, when it comes to social, it's time to get on the train or get off the tracks. If you're a forward thinking, digitally progressive marketer you've probably already realized the benefits of social in regards to cultivating new leads and moving hot prospects along in the funnel. Even knowing the power of social for marketing, something I read the other day really caught my eye:

Did you know that social media marketing has a 100% higher lead-to-close rate than outbound marketing?

Think about that for a second. Social media marketing has a 100% higher lead-to-close rate than outbound marketing. That's a substantial number. What does that even mean though? What are we to make of this? Well, it certainly means that if you're of the minority that believes that social media marketing has no real, tangible results - you're sadly mistaken. While qualifying new leads for sales, creating an efficient and effective social media marketing engine is critical for teams that want to drive new business.

The key word in that last sentence is efficient. There are many different social media strategies that are viable in their own ways, but I want to focus on one social media marketing strategy that has a proven track record of success: employee advocacy. Employee advocacy involves turning your employees into brand advocates for your company on social media, you can read more about that here:

Why employee advocacy in particular?

Leads developed through employee social marketing convert 7x more frequently than other leads

By encouraging your employees to post company curated & thought leadership content, you're tapping into their networks and getting fresh eyes on your content from trusted sources. Not only are you familiarizing these people with your brand's message (who may have had no clue as to what you were all about prior), but you're also putting company in a prime position to be top of mind when their connections are in need of your services. Learn how to leverage your employees' networks on social media to start driving new business growth by emailing me direct at

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