Experts are weighing in on the changing Retail Marketing landscape. Is your brand prepared?
2017 was the year where the marketer's role in e-commerce changed drastically and retail businesses (both pure-play and omni-channel retailers) had to come to terms with a new playing field that required them to disrupt their own strategy at every turn.
Along with new marketing strategies, the implementation of AI, and understanding a new generation of customers, retailers have a lot of ground to cover.
Here are 3 trends to keep an eye on:
#1. Email, SMS and Push Notifications
“Multichannel marketing - targeting consumers at each stage of their path to purchase through email, SMS, push notifications and more will cease to be an afterthought and instead become a baseline necessity for successful marketing in 2018.” – Joshua Neckes, Co-Founder, Simon Data."
#2. Visual Search
“The use of Artificial Intelligence (AI) and particularly visual recognition will continue momentum in opening up new and exciting sales opportunities for retailers. For example visual search for products will grow particularly via mobile and the monetization of eCommerce imagery via automated product tagging will bring new revenue streams in 2018.” - Alex Vaidya, CEO & Co-Founder, StoryStream."
#3. Influencer ROI
“Brands and retailers will continue to increase investment into influencer marketing but will be under pressure to show tangible ROI from their efforts. The ability to link sales metrics to influencer activations will be of increasing importance prompting marketers to integrate direct purchasing capabilities into influencer activations.” - Eric Sheinkop, Co-Founder & CEO, desirelist."
Keeping these trends in mind, what are your brand's marketing focus areas in 2018? Comment below to keep the conversation going!
Jacob Andrew Yaw Amankwaah " The second most interesting man in the world "