As originally seen on Forbes
What are some words that I could use to describe 2020? Unpredictable? Upsetting? Rollercoaster-y? Wildly entertaining?
No, none of those are quite right.
Educational? Getting closer.
Social media had its heyday in 2020. As the rest of the world burned (in some places quite literally), Facebook, LinkedIn, and Twitter usage exploded. Locked inside, the world turned to the internet to fulfill our need for human connection and, now, over half of the population of the planet has some sort of social media presence.
With this boom, many mistakes have been made and there are many lessons to be learned. What’s the saying? “A smart man learns from their own mistakes, but a wise man learns from others?” Well, let’s check out one of the more glaring mistakes.
2020 saw one of the biggest social media blunders in history and yes, I am talking about the Celebrity Imagine video.
Now, if you have a hankering to bleed out through your ears, here’s a link. If not, well, you have chosen wisely. Basically, we have twenty-five celebrities sitting in either opulent homes or the beautiful outdoors, singing “Imagine there’s no heaven.” Do you really think Gal Gadot understood the struggle while the rest of us were sitting at home, frantically stockpiling toilet paper?
There is no denying that John Lennon wrote another truly legendary song with Imagine, and it has an admirable message, encouraging peace throughout the world, no borders and all of that, but this must be, by far, the most tone-deaf cover of the song.
The real question is why. Yes, this was made with good intentions, but why has it been ridiculed?
The simple answer is that the whole thing feels like a lie. You couldn’t find anything more inauthentic than this video. It was an attempt for these celebrities to connect to the real world struggles of normal people, without actually facing any of those problems.
There are a few simple things you can do to appear authentic online, like a real person, and I highly recommend you give them a try. Otherwise, you’re just another bot floating around the interwebs, spouting irrelevant information that doesn’t affect the world.
First, add some commentary. Don’t just add links to articles. Talk about the post, start a conversation. The whole point of social media is to be social, so at least try to get people talking.
Secondly, be truthful and real. Social media has a way of teasing out the truth, and pretenders are eventually called out. Being inauthentic isn’t going to get you more followers. People can inherently tell if you’re making yourself more important than you really are, if you’re virtue-signaling, or if you’re just making stuff up. The humble brag, discussed in previous articles, is especially annoying.
Finally, to quote the infinite wisdom of mothers, “You need someone who loves you for you.” There is nothing more attractive than somebody talking about things that they are authentically interested in. To put it simply, to be successful on social media, all you have to do is talk about things you truly care about and things you know about. The audience will find you. Everyone is interesting in their own way; if you keep trying to be something you’re not on social media, all you’re going to do is drive people in the opposite direction.
Dare to be yourself. It’s worth it.
And please, if you still haven’t watched the Imagine video, trust me and go the opposite direction.
As originally seen on Forbes