I've been talking to a ton of marketing folks over the last few months and a common concern I hear a bunch when it comes to employee advocacy is "well, our employees won't share about us online." Not true, you just haven't found the right way to motivate them.
To keep it 100, not everyone at your company will share. That's a simple fact. No matter how easy and simple you make it, there's always going to be stragglers. But you'd be surprised as to just how many people are already sharing or willing to share.
50% of your employees are already sharing about your company on social media and even more are willing to but don't know the best way to go about doing so. Luckily employee advocacy platforms exist that make it fast, simple, and fun for your employees to share and for you as a marketing professional tap into their networks.
Here are some eye-opening facts from employees in the study: 50% post messages, pictures or videos in social media about their employer
Alex Riesz is a Sales Development Representative at ClearView Social. You can connect with him here: https://www.linkedin.com/in/alexriesz/