Winning Clients On LinkedIn and Twitter

Hey, I’m Mike and despite my best efforts, I can’t escape social media. It’s a huge part of our lives.  In 2016, seventy-eight percent of Americans had at least one social media account. I personally don’t know a single person who doesn’t belong to at least one network. I’m on LinkedIn, Facebook, Twitter, and Instagram. There are a lot of social media platforms available, but all have one thing in common—the ability to help people connect with other people

Until a few months ago, the extent of my work-related social media was creating a LinkedIn account. I connected with coworkers and hoped to get an inbox message from a recruiter offering an amazing job opportunity. I had unrealistic expectations. Since joining ClearView Social my perspective has completely changed. I’ve learned the power and impact of even small interactions on LinkedIn and Twitter.

Let’s say an acquaintance of yours is a plumber but you have no idea. If you need a plumber, you will likely go online and search for one in your area. But let’s say your plumber friend posted an article on his social media about what separates a good plumber from a bad one. My bet is that you would call him up because you now know he is in the industry and that he knows his trade.  Even more importantly, you now know you have a friend in the plumbing business.

Another example is if you are buying a house. We all know a couple of lawyers. What is the deciding factor on which lawyer you will call to help with the closing? Usually, it’s whoever comes to mind first, so how do people stay top of mind?  Most people are too busy to take everyone in their Facebook friends lists to lunch, but social media makes it so much simpler. What if one of your lawyer friends posted an article on Twitter about the risks of buying a house or how to choose a title company? That would build his credibility and earn him a better shot at being hired. Most importantly, he now has visibility within his network.

Some people resist sharing professional posts to their social media accounts because they don’t want to look like a salesman. Our friends and contacts don’t mind seeing posts about what we do. In fact, your friends would always rather hire you over a stranger, but they can’t if they don’t know what you do. Sharing your business insights and interests allows others to get to know you, which is a big part of what drives most business.  It doesn’t take much, but try sharing your first article about what you do to LinkedIn or Twitter. You will be surprised by the positive impact it will have on your reputation and on your business.